Genting Americas Selects Konami’s SYNKROS Casino Management System for Resorts World Bimini
Konami Gaming, Inc. announced the selection of its award-winning SYNKROS casino management system by Genting Americas as the core gaming management system at the company’s Resorts World Bimini property located on North Bimini, Bahamas. Konami’s SYNKROS® was awarded through a formal RFP selection. Resorts World Bimini’s first class gaming floor will feature a comprehensive suite of leading systems technology spanning marketing, analytics, reporting, cage and credit, accounting, and more. “Implementation of SYNKROS at Resorts World Bimini is an exciting development as Konami works to fulfill key casino technology needs with Genting Americas. Konami’s demonstrated partnership focus is essential to realizing success for the Resorts World Bimini property and its casino players,” said Ed Farrell, President of Genting Americas Inc.
“The robust functionality of Konami’s SYNKROS provides the best integrated environment for delivering leading-edge convenience and engagement for our customers,” said Patricia Lawrence, president of Resorts World Bimini. “The upcoming launch of SYNKROS at Resort World Bimini is an important piece of our customer service delivery model, ensuring we have the most cutting-edge gaming space in the greater Caribbean.”
Konami’s SYNKROS is slated to deliver a complete array of marketing solutions with advanced player communications, promotional capabilities, loyalty rewards, and more. Through technology including SYNKROS Offers Management and Advanced Incentives Bonusing Engine™, players can enjoy customized, multi-award offers across a variety of channels based on their unique activity, entertainment preferences, and spend.
“Konami is committed to delivering on the current and future business needs of Genting Americas as SYNKROS’ comprehensive technology arrives at Resorts World Bimini,” said Tom Jingoli executive vice president & chief commercial officer at Konami Gaming, Inc. “The opportunity to support their business with leading entertainment enhancements and convenient technology services is of top significance for our team.”
“SYNKROS’ advanced marketing capabilities empower Resorts World Bimini to connect with players through unique personalization and real-time engagement,” said Jay Bertsch, senior director, systems sales at Konami. “They are known for providing guests a one-of-kind luxury experience, and we look forward to seeing that in new ways with dynamic promotions and leading-edge campaigns powered by SYNKROS.”Those interested in learning more about SYNKROS’ award-winning product suite are encouraged to visit www.konamigaming.com
About Konami Gaming, Inc.
Konami Gaming, Inc. is a Las Vegas-based subsidiary of KONAMI HOLDINGS CORPORATION (TSE: 9766). The company is a leading designer and manufacturer of slot machines and casino management systems for the global gaming market. For more information about Konami Gaming, Inc. or the SYNKROS gaming enterprise management system, please visit www.konamigaming.com.
For Media Related Inquiries, Contact:
Marketing Communications Manager
About Resorts World Bimini
Resorts World Bimini (RWB) (www.rwbimini.com) is nestled on the beautiful island of North Bimini, Bahamas - just 50 miles from Miami. Surrounded by white sand beaches and crystal clear turquoise waters, RWB is a 750-acre property featuring a variety of accommodations, including condos, beachfront villas, a 300-room hotel, the largest private marina in The Bahamas, six bars and restaurants, two pools and a first class casino. RWB is owned by the Genting Group, (www.genting.com), a global company founded in 1965, operating destination resorts in Malaysia, Singapore, the United Kingdom, the Bahamas and the United States. Genting has more than 50 years of experience in the travel and leisure industry and collectively employs approximately 60,000 people while offering an unparalleled resort experience to over 50 million visitors a year worldwide.
For Media Related Inquiries, Contact:
SVP, Public Affairs
Genting Americas Inc.