Desert Diamond’s West Valley Resort & Casino Selects Konami’s SYNKROS Casino Management System
Konami Gaming, Inc., a global leader in casino gaming and systems, announced that its SYNKROS™ casino management system has been selected by Desert Diamond Casino - West Valley, Arizona’s newest casino. Desert Diamond Casino - West Valley is owned and operated by the Tohono O’odham Gaming Enterprise, and is slated to open later this year with Konami’s SYNKROS as its central gaming enterprise management suite. Situated on 54 acres near Glendale, AZ, the interim facility will become the state’s newest casino in the West Valley, featuring 1,050+ gaming devices.
“As construction continues to take shape at the property site, the technology and marketing tools we have available through SYNKROS will allow us the flexibility and control to empower West Valley for long-term success,” said Don Ayers, director of slots at Desert Diamond Casinos & Entertainment. “It’s just the beginning, but with SYNKROS at the core we have access to a number of important industry-leading technology features down the road, like SYNKiosk and Advanced Incentives Bonusing.”
West Valley is Desert Diamond’s fourth casino property, with other locations in Tucson, Sahuarita, and Why. West Valley is set to launch SYNKiosk’s self-service enrollment stations, thereby allowing patrons to create and/or reprint a valid player loyalty card in under 60 seconds. The new resort also plans to introduce floor-wide community bonusing with SYNKROS’ popular SuperSeries™ system-delivered game themes such as Tomb Treader™ and Mustang Mayhem™.
“Our customers will definitely experience new promotions and bonus activities that are memorable and unique to West Valley. We look forward to providing integral economic and community advancement to the surrounding area for many years to come,” said Ayers.
“Desert Diamond maintains a strong reputation for providing world-class gaming entertainment, and Konami is pleased to work alongside their organization to ensure this new construction is empowered by the latest systems technology through each stage of its business growth,” said Scott Richards, director, systems sales at Konami. “In addition, we look forward to giving West Valley casino guests the benefit of the latest system-delivered conveniences and promotions to make each visit fun and relaxing.”
Those interested in learning more about SYNKROS’ award-winning product suite are encouraged to visit www.konamigaming.com
About Konami Gaming, Inc.
Konami Gaming, Inc. is a Las Vegas-based subsidiary of KONAMI CORPORATION (TSE: 9766). The company is a leading designer and manufacturer of slot machines and casino management systems for the global gaming market. For more information about Konami Gaming, Inc. or the SYNKROS gaming enterprise management system, please visit www.konamigaming.com.
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About Desert Diamond Casinos & Entertainment
With four casino locations across Arizona, Desert Diamond Casinos & Entertainment is owned and operated by the Tohono O’odham Gaming Enterprise, an enterprise of the Tohono O’odham Nation. Amenities include gaming options, hotel, fine dining and nightlife, sporting events, music, comedy, and one of the region's finest convention centers and high-tech meeting facilities. Construction of Desert Diamond Casino – West Valley at 95th Avenue and Northern Avenue is on schedule, with its opening planned for later this year. Approximately $200 million has been invested into the construction of the first phase of the project. The casino will open with over 1,000 Class II gaming devices. For more information about Desert Diamond Casinos & Entertainment, please visit www.ddcaz.com.